Feedsmith launches November 2026

Five product feed fixes you can make today.

While we finish the Feedsmith feed checker, here are the fixes we see move Google Shopping results most often. No tool needed.

Get the free checker at launch

Put the words shoppers search for first in your titles
Lead with brand, product type and the key detail, such as "[Brand] Men's Rain Jacket, Navy, M". Long titles are cut off in results, so the first words carry the most weight.
Remove "sale", "free shipping" and capitals from titles
Promotional text and ALL CAPS break Merchant Center's editorial rules and can get products disapproved. Use the sale_price attribute and promotions instead.
Send real GTINs, or brand plus MPN
Identifiers let Google match your product to the right searches. A GTIN with a wrong check digit is worse than none, so validate before you send it.
Choose the deepest Google product category that fits
"Apparel & Accessories" says little. "Clothing > Outerwear > Coats & Jackets" tells Google exactly where your product belongs.
Fill color, size and gender for every variant
Apparel needs these to show up at all, and every vertical gains from them. Group variants with item_group_id so Google treats them as one product.

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